Nathan Luwa features in the latest campaign for McDonald’s, created by Leo UK, placing the brand’s chicken credentials firmly centre stage.
The campaign “McCrispy. Betray Your Go-To.”, challenges a key consumer behaviour — the tendency for customers to stick to the same order — and encourages audiences to step outside their usual choice and try the McCrispy.
Live across UK & Ireland, the campaign rolls out as a fully integrated push spanning TV, social, out-of-home (OOH), radio, CRM and influencer partnerships, delivering a bold and playful message across multiple touchpoints.
Nathan Luwa appears as part of the campaign’s on-screen storytelling, contributing to a nationwide rollout that repositions McDonald’s chicken offering at the forefront of its menu.
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- Gender: Male (He/Him)
- Age Range: 25 – 34 years
- Voice Range: 25 – 30 years
- Accents: English, London, Neutral, Nigerian, West African, African, Multicultural London English
- Languages: English, Nigerian
