SMARTY, the SIM-only mobile network owned by THREE UK, launches the next instalment of its ‘Less Malarkey, More SMARTY’ campaign in March. Developed by The Gate creative agency, the fully integrated campaign features two new campaigns and in one of the commercials, our client Philip McGuinnes plays the nerdy ‘Gate Keeper’. The commercial features a bride turning up at her wedding reception and being refused entry because she doesn’t have an invitation. a bride being refused entry to her own wedding reception, simply because she does not have her invite is hilarious. The malarkey of these situations is highlighted by the voice of comedian Karl Pilkington, who perfectly embodies the brand’s belief in challenging unnecessary complications.
